Johanne Bérubé
Moderator / Account Planner / Consumer Scientist

Combined business experience on both advertiser and agency sides, and well versed in behaviour modification from her earlier work with autistic children, Johanne blends a strong knowledge of theory and practical research techniques with honest insights into human motivation and consumer response to develop impactful brand and creative strategies.

She has helped create the foundation for successful campaigns for a variety of packaged goods, retail and service clients across North America. Specialties include creative/communications research, brand equity, youth and new products / innovation.

As an experienced planner with proven strategic thinking skills, Johanne's role is to ensure the consumer's viewpoint is always part of the communication process even if / especially when it conflicts with client or agency views.

This dedicated approach guarantees relevant and meaningful brand strategies, with emotional links between consumers' most fundamental needs and brand benefits, to meet communication objectives.

Johanne Bérubé has a background in Psychology and is a Certified Marketing Research Professional (CMRP) with the Marketing Research and Intelligence Association (MRIA) and a Professional member of the American Marketing Association (AMA) as well as the Qualitative Research Consultants Association (QRCA) and the Account Planning Group (APG:US)

Johanne is the founder of InQuest. To reach her directly please click Contact Info above.